Born in Malaysia but Auckland bred, I would say I’m a serial entrepreneur and passionate about new media, an occasional blogger with a love for technology, fashion, sport and all things pop culture.
I’ve been fortunate enough in my career in taking a range of new business ventures to market, notably Social Media NZ, which was recently sold to the Catalyst Group.
Through the different project I’ve worked on, I’ve been fortunate enough to collaborate with both recognisable
international and local brands like, Methven New Zealand, LG Electronic NZ, BRR Ltd Agency, Nikon New Zealand, Dell NZ and Australia, Nokia NZ, PPR Sydney & New Zealand, Burgerfuel, Playstation New Zealand,Eleven PR, US Embassy NZ, XMediaLab Australia and, Fox Sports Asia just to name a few.
According to a New Zealand Publication New Zealand Herald apparently I’m prolific enough to be named as one of their Top 50 Twitterrers in New Zealand.
You must always be prepared to place a bet on yourself,on your future,
by heading in a direction that others seem to fear
Methven NZ Brand Manager
John is Methven’s social media consultant concentrating currently on our Twitter communication.
He’s doing an excellent job activating our online community. He impresses with his enthusiasm, professionalism, resourcefulness and insider knowledge.
It’s a real pleasure working with John.
Methven NZ Sales and Marketing Manger
John is truly a social media expert and one who is able to translate corporate objectives into social media solutions.
He is fully intrenched in the social media world and keeps up to speed on all the latest developments. He was able to guide us down a track which suited our requirements.
We were extremely happy with the results we achieved. They surpassed our expectations. I would absolutely recommend John to anyone needing a social media partner. He is a guru!
Founder of Chatterspace
I have worked with John at 2 different social media startups and each time he has demonstrated a grasp of the macro-level market trends and micro-level product development insights in the social media space.
John brings a critical perspective, knowledge base, and enthusiasm that are assets to any company which benefits from John’s involvement.
Head of Social Media at Socialize I Online Editor and Community Manager for About US and #thebigupgrade
John’s enthusiasm and genuine passion for creating a better digital future is contagious. John passionately pursues a greater shared understanding of the online digital space. He bring everyone into this vision and drives change.
John already a thought-leader in this space and his work in Project Revolution has been an invaluable addition to New Zealand’s conference offerings. He work seamlessly with the US Embassy, digital high-flyers like Alec Ross. I am excited to see where John will lead the Project in 2013 and beyond and thrilled to be on the journey with him.
If John was an app, he’d go viral!!
Program Chair at AUT University and Founder of MediaSense
John Lai is one of NZ’s leading visionaries in the digital and social media sector. As the founder of Social Media NZ, John has been instrumental in creating events and touch-points for the early adopters of new media tools, technology and techniques.
John’s most recent project was to lead the design and delivery of Project (R)evolution, a most eclectic, engaging and inspiring 2-day event.
Focusing on the latest ideas, vertical applications and future-spectives regarding everything digital. Congratulations to John and his team of colleagues for launching a superb gathering of great minds to share ideas, interact FTF and tweet about the most controversial and impacting media issues and trends in these transformative days in our 21st Century.
Territory Manager at Better Drinks Co.
John Lai is up there with the most knowledgeable and creative social media minds in the game. His innovation and lateral thinking combined with his passion and awareness crates the perfect social media storm. John’s had his finger on the pulse of social media since it burst onto the scene and for that reason I called upon him and Social Media NZ to assist me in taking the NZ Warriors social media presence to the next level and we achieved a great degree of success. Aligning yourself with John Lai will be the best social media decision you could make for your company.
Digital Media Specialist – Wellington
I have worked, and continue to work with John Lai on a few projects this year. I have found him to be very professional, extremely motivated, and one of the most knowledgeable people I know when it comes to digital engagement. These traits have shown through over all of his online portfolios – including New Zealand’s leading social media site, SMNZ.
PR Consultant and Digital Communications Specialist
John is one of New Zealand’s top social media strategist with a deep knowledge of social network, digital platforms and apps, and online engagement. He is leading the conversation around digital communication technology in New Zealand. His passion, vision and energy is infectious and he is continually innovating, creating new and interesting platforms for discussion and…..more.
Renata Blair – Evitan Events
Director at Ngati Whatua Orakei Trust
John works tirelessly to deliver a creative concept – he believes in what he is doing and seeks detail without losing sight of the project objectives. A creative leader who inspires confidence to the team in a relaxed but driven manner. A pleasure to work with – my company would enjoy working with John again on future projects – and so would be.
Programme leader at Auckland University of Technology
John Lai has proven to be a visionary who is welcome in any setting, with his warm personality and strong expertise in digital media. We ran a unique conference together, which overcome numerous hurdles to be a remarkable success.
I’d rather die enormous than live dormant.
Auckland, New Zealand
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